Setting a new standard in B2B marketing strategic support

Our story

Growth Co-op was founded after witnessing first hand the good, bad and the ugly of digital marketing practices across B2B and other categories. 

Our belief that if you’re in the business of selling to businesses, digital marketing done well can unlock an almost limitless global runway of potential. The economic value that’s created and the lives positively changed can be profound.

But even the best laid plans will be hindered by poor execution.
Misplaced channel and tactical investments delivering little to no impact, poor data and limited insights driving indecision, and all of this making it difficult to deliver results, win confidence and confidently chase growth.

Unfortunately most B2B businesses struggle to build a well rounded and tuned marketing function. Recruiting and running a high performing in-house team is resource intensive, time consuming and expensive. Traditional agencies promise speed, but experience, effectiveness and transparency is rare. And as for getting help from the global platforms everyone talks about; this support is reserved for the elite leaving the other 99% to figure things out on their own.

We knew there had to be a better way for modern, growing B2B brands.

About Us Image
How We Add Value
Make your investments work harder
Shortcut the path to media success and build high performing campaigns that deliver tangible results. At the Growth Co-op we’re obsessed with helping our partners demonstrate ROI and build confidence in investing.
Radical Gradient
Plug And Play Icon
A plug and play team
Cost effectively scale up your digital marketing capabilities overnight, our experienced team will hit the ground running with a clear strategy and immediately take critical work off your plate
Radical Gradient
The Network Effect Icon
The network effect
Where you have important digital marketing problems to solve we have a ready-to-roll network of experts that we lean on for project and ongoing work. Your business gets to work with some of the best in the business to get you that competitive edge.
Radical Gradient

Execution without a strategy is aimless, strategy without execution is useless.

meet us

Our founders are passionate about helping B2B brands execute well and exceed their expectations.

We lead all partnerships and don’t delegate responsibility, we value depth in our relationships to build an end to end understanding of what makes your business tick.



We pride ourselves in building long term partnerships and for you to consider us as an extension of your team. Your success is ultimately our success.



We consult with a select group of clients at any time to ensure you get the attention needed to achieve results, and where we don’t have expertise we draw on our extensive network of partners to provide you with expert driven solutions.

George Yeoman
Partner
With 7 years at Xero building their global digital marketing function George has seen first hand the challenges and opportunities a great digital strategy can bring.  Before Xero he was an agency veteran and has nearly 15 years experience in driving world class media execution.
Rowan Spinks
Partner
Rowan spent the last decade at Meta working across the APAC region in various roles.  He led financial service and B2B strategic partnerships working with the region’s biggest brands to hone and execute their strategic visions.
Tama Sefuiva
Partner
Another Meta veteran, Tama has extensive experience across digital, radio, print and television media.  He brings a strong background in operations and partnerships and led agency partnerships for Meta in New Zealand.
Co-op of Experts
Growth Co-op Network
Our team, depending on specific needs, will often feature other experienced practitioners with deep skill sets (for example SEO, website design, content etc).  Our co-op partners have been hand picked and are yours to use if needed.